Polymarket is the world's largest prediction market platform. Built as a peer-to-peer marketplace with no centralized "house," Polymarket enables people to trade on real-world event outcomes across politics, economics, sports, culture, and global affairs. Aggregating diverse opinions into transparent, market-based probabilities that reflect collective expectations of the future, Polymarket traded over $21B in volume in 2025 and has become a primary alternative news source and truth discovery engine.

Role Summary

As the Performance Marketing Lead, International, you will build a systematic, scaled approach to paid international acquisition from scratch. Operating with full ownership over global channels, market prioritization, creative localization, and budgets, you will report directly to leadership. Your core mandate is delivering funded users, trading volume, and sustainable payback periods—not vanity impressions or clicks.

Key Responsibilities

End-to-End Paid Acquisition: Own international paid media strategy with direct accountability for funded users, CAC, payback period, and trading volume across global jurisdictions.
Channel Architecture: Build the global channel mix from the ground up, establishing programmatic media buying alongside testing non-traditional and emerging acquisition channels.
Market Prioritization & Localization: Prioritize country expansion based on unit economics, adoption signals, and regulatory requirements, driving full funnel localization beyond surface translations.
On-Chain Attribution & Measurement: Architect the measurement layer for an on-chain product—implementing wallet-level attribution, on-chain conversion tracking, geographic holdouts, and incrementality testing.
Compliance & Legal Alignment: Collaborate closely with legal and compliance teams to clear localized campaigns against regional requirements without sacrificing execution speed.
Non-Traditional Channels: Support creator partnerships, affiliate/referral programs, on-chain incentives, and community-led growth with rigorous performance tracking.
Budget & Forecasting: Own budget allocation, forecasting, and channel mix modeling to enable leadership to deploy capital with conviction.

Requirements & Qualifications

Must-Haves

Performance Marketing Track Record: Proven track record building and scaling paid acquisition programs in fast-moving, high-growth, or complex product categories.
Hands-On Crypto Fluency: Deep, hands-on familiarity with crypto and on-chain products (wallets, chains, stablecoins, bridges, and fiat on-ramps).
Regulated Category Experience: Experience operating in compliance-heavy or regulated sectors where regional constraints shape campaign execution.
Analytical & Attribution Depth: Strong foundation in attribution modeling, incrementality testing, geo experiments, cohort economics, and CAC/LTV dynamics.
High Autonomy & Ownership: Ability to build from zero, make capital allocation decisions, and thrive in a fast-paced on-site environment.

Benefits & Perks

Total Rewards: Highly competitive base salary + meaningful equity.
Health & Wellness: Comprehensive Health, Vision, and Dental coverage.
Retirement: 401(k) match.
Time Off: Unlimited PTO.
Hardware & Setup: Top-of-the-line gear (MacBook Pro, large display, and accessories)