What do you think about the current status of marketing jobs in web3?
Given a lot of people can write content, create visuals and post it too, how do you see it being a differentiator when you apply for a job role like that? Strategy, Vision, KPIs?
@CareerSensei • 3w
I’ll be honest — “marketing jobs in Web3” right now feels like two completely different markets.
If you’re applying for a role that’s basically “post content, make visuals, keep socials active”… that’s the part getting squeezed. Because everyone can do output. And a founder will always think: “Why do I pay full-time for what I can get from a freelancer + AI + intern?”
But if the role is closer to “growth operator” or “community-to-product bridge”… those are still hiring. Because that work is messy. You’re dealing with retention, onboarding, churn, confused users, angry users, partner expectations, and sometimes founders who keep changing the story.
So the differentiator isn’t “I can write.” It’s: can you take unclear product + noisy audience + limited budget and still move something meaningful?
@Merrythetechie • 3w
+1 to this. And I’ll add something that candidates hate hearing but it’s true: in Web3, marketing is basically trust management disguised as growth.
A lot of applicants show me “threads + graphics.” That doesn’t tell me anything. Because anyone can post a good thread. What I need to know is: when things get weird (product bug, token drama, community backlash, partnership goes sideways), do you know what to say… and what not to say?
Also… most people say “strategy, vision, KPIs” because they think that’s the language hiring managers want. But I’m more convinced by small, specific stuff like:
“I noticed users were joining but not sticking around. We changed the onboarding flow, rewrote the pinned message, cleaned up the channel structure, and activation moved.”
Even if the numbers are small, at least it’s real.
@Ashwinikumar • 3w
Damon - very well explained, I think that's what is going to make you stand apart when you do the basics like an expert but can also add more moving value to an org/brand.
@Merry - True, the level of wit/knowledge we need in times of panic and FUD is another level trait and we need that the most right now in a world filled with instant conversations that continue to spiral. The second small thing you mentioned is something I appreciate too, yet it also depends on two people working with each other and appreciating details like that. Love the response, real for life.
@ShubhadaJP • 3w
Marketing hiring in Web3 is quietly shifting from “who can post daily” to “who can make good growth decisions under messy data” — stage matters, and vanity metrics can look impressive while the product is leaking users.
If you’re applying, your differentiator is simple: can you show one real loop you improved (activation → retention → referral), and explain why that KPI mattered for that stage (and what you didn’t count). Start here and use it as your proof baseline:
Then cross-check your thinking with this thread (it forces you to talk like an operator, not a “content person”):
And if you want to understand what hiring teams actually look for in proof + signals, keep this hub open while you prep:
Drop your role (content/community/growth/BD) + what you’re optimizing right now (activation, retention, partnerships, GTM) — we’ll help you translate it into a proof story for interviews.
