What do you think about the current status of marketing jobs in web3?
Given a lot of people can write content, create visuals and post it too, how do you see it being a differentiator when you apply for a job role like that? Strategy, Vision, KPIs?
@CareerSensei • 2h
I’ll be honest — “marketing jobs in Web3” right now feels like two completely different markets.
If you’re applying for a role that’s basically “post content, make visuals, keep socials active”… that’s the part getting squeezed. Because everyone can do output. And a founder will always think: “Why do I pay full-time for what I can get from a freelancer + AI + intern?”
But if the role is closer to “growth operator” or “community-to-product bridge”… those are still hiring. Because that work is messy. You’re dealing with retention, onboarding, churn, confused users, angry users, partner expectations, and sometimes founders who keep changing the story.
So the differentiator isn’t “I can write.” It’s: can you take unclear product + noisy audience + limited budget and still move something meaningful?
