How you measure Growth in Early-Stage Indian Web3 Startups Without Vanity Metrics
I’m consulting with an early-stage NFT marketplace in India that just raised pre-seed funding. The founders want to “show traction” for investors—currently tracking Discord size, X followers, and Google Analytics traffic. But none reflect actual NFT listings or transactions. How do you define meaningful growth metrics for Web3 startups still building product-market fit? Especially when your core actions (minting, trading) are still low volume?