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  • How DAO Growth Teams Define Retention After an Airdrop

    MakerInProgress

    MakerInProgress

    @MakerInProgress
    Updated: Nov 5, 2025
    Views: 9

    Right now, I am associated with a DAO. Our DAO finished a big airdrop and wallet activity fell after two weeks. As a Growth Manager, I need to define retention beyond token claims.

    Would you count wallets that re-stake, delegate, or vote twice as “retained”? What dashboards or frameworks convince investors we built real loyalty?

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  • Web3WandererAva

    @Web3Wanderer • 2h

    I categorize recipients into 3 sub categories like claim-and-sell, claim-and-stake, and claim-and-vote. Design targeted nudges for each. Retention is measured by multi-epoch activity — if a wallet acts in two governance rounds within 60 days, it’s retained.

    Adding a delegate dashboard increased repeat votes by 27 %.

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