How Should a DAO Growth Manager Define Real Retention After an Airdrop When Wallet Activity Drops Fast?

MakerInProgress

MakerInProgress

@MakerInProgress
Updated: Nov 13, 2025
Views: 184

Our DAO recently ran a big airdrop, and wallet activity fell sharply after about two weeks. As the Growth Manager, I need to define “retention” in a way that reflects real engagement rather than people just claiming tokens.

Should wallets that re-stake, delegate, or vote twice be counted as retained? For those who’ve handled post-airdrop analytics, what dashboards or definitions helped you communicate long-term retention to founders or investors in a way they found convincing?

Like 2 Replies 2

Replies

Welcome, guest

Join ArtofBlockchain to reply, ask questions, and participate in conversations.

Sign up Log in

ArtofBlockchain powered by Jatra Community Platform

  • Web3WandererAva

    Web3WandererAva

    @Web3Wanderer • Nov 5, 2025

    I categorize recipients into 3 sub categories like claim-and-sell, claim-and-stake, and claim-and-vote. Design targeted nudges for each. Retention is measured by multi-epoch activity — if a wallet acts in two governance rounds within 60 days, it’s retained.

    Adding a delegate dashboard increased repeat votes by 27 %.

  • Bondan S

    Bondan S

    @Layer1Bondan • Nov 6, 2025

    I went through this at a DeFi DAO last year. The only sustainable retention model was contribution-to-ownership mapping. We tracked “proof of contribution” via Notion + Coordinape, assigning governance weight to real work instead of wallet activity. 

    After three months, active contributors stabilized at 35%, but each had stronger engagement. Forget short-term tasks—build dashboards where members see how their actions translate into governance power. Incentives don’t have to vanish, they just need to evolve.