Are Web3 Growth Roles in India Overlapping Too Much With Community Ops?

I’ve noticed something strange while recruiting for Indian Web3 startups lately—most “Growth Manager” roles look 80% like community operations: managing Telegram, moderating Discord, and coordinating AMAs.

Actual growth strategy like retention loops, funnel metrics, or analytics gets a sideline. For context, these are early-stage NFT and DeFi startups with <20 people.

Is this overlap normal for lean Web3 teams, or does it show immaturity in how India’s Web3 ecosystem defines growth? Should founders prioritize hiring analytics-driven growth PMs instead of generalist “community” hires to compete globally?