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ArtOfBlockChain

  • When Web3 Growth Feels “Stuck” — How Do You Audit a Failing Funnel Without Clear Attribution?

    Abasi T

    Abasi T

    @ggvVaSO
    Updated: Nov 7, 2025
    Views: 8

    I’m leading growth for an early-stage DeFi analytics tool. We’ve plateaued at 1.4K weekly active wallets and can’t pinpoint the drop-off — our mixpanel tracking is weak, and wallet connect doesn’t always sync with on-chain actions.

    I’m trying to run an audit of our entire funnel (from Discord joins → dashboard usage → on-chain execution) but attribution in Web3 is messy.

    For those who’ve handled similar problems: how do you approach a growth funnel audit in a decentralized context where wallets ≠ users? Which metrics or tools helped you uncover bottlenecks? Any structured framework beyond “try more campaigns”?

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