Post-Airdrop Reality: How to Measure “True” Web3 Retention in Growth Reports
After our NFT project’s airdrop last quarter, analytics looked great—wallets up 3×, Discord members +6K—but within two months, 80% were gone. Our next investor update is due, and the founders want to present retention metrics that show real usage, not inflated numbers.
What frameworks or KPIs actually capture user loyalty in Web3 ecosystems? How do you avoid cherry-picking vanity metrics like MAU or airdrop participation?
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