That’s actually a really good direction — customer success and support roles are becoming super important in blockchain projects right now. Most users still find wallets, NFTs, and DeFi platforms confusing, so companies really value people who can explain things clearly and handle users with empathy.
Coming from HR, you already have one of the hardest skills to teach — patience and communication. In blockchain, customer success isn’t just about solving tickets; it’s about helping users trust a product that’s still new to them. You’ll be using the same emotional intelligence you used in HR, just in a more technical environment.
If you want to start transitioning, I’d suggest:
Learn the basics of blockchain from a user’s view. Try using a wallet (like MetaMask or Phantom), swap a small token, or join a DAO’s Discord. The goal isn’t coding — it’s understanding the common pain points real users face.
Start building a small portfolio. Write short posts or threads on what you learned — for example, “What I wish I knew before using my first wallet.” It shows your communication skills and your growing blockchain understanding.
Explore hybrid roles. Look for titles like Community Support, User Education, or Customer Success Associate (Web3). These roles often blend user support, education, and community interaction — a perfect match for your background.
Follow companies with strong user communities. Think along the lines of Coinbase, Ledger, ConsenSys, or smaller DeFi and NFT startups — they regularly hire for user-facing roles and often value non-technical professionals who genuinely want to learn.
Your biggest advantage is how you talk to people. Technical knowledge can be learned; empathy and communication can’t be faked. Once you understand the ecosystem and its users, you’ll be more valuable than someone who knows blockchain jargon but can’t connect with users.