“Struggling to run growth campaigns because our tokenomics isn’t finalized — how do others handle this?
I handle growth for an early-stage DeFi protocol still finalizing tokenomics. Our marketing strategy is stuck because we can’t run any token-based campaigns or referral incentives. Founders say “wait till TGE,” but we’re losing momentum.
I’ve suggested non-token funnels (education quests, community calls, builder programs) but investor expectations are “numbers now.”
How do other DeFi projects sustain community and user growth before their token is live?
Any proof-driven tactics that worked in the pre-token phase? Bonus if you’ve run experiments that didn’t rely on airdrops or referral rewards.
