I keep seeing token-gated ecommerce roles, but I can’t tell if these are really Web3 jobs or ecommerce jobs with wallet logic added

I keep coming across token-gated ecommerce roles, and I still can’t tell what kind of job they actually are.

The title usually makes them sound like proper Web3 roles. You see things like token gating, wallet access, NFT utility, onchain membership, and smart contract integration.

But when I read deeper, some of them start sounding more like ecommerce or product roles where the wallet layer is just one part of the work.

That’s where I get confused.

Are these roles usually about wallet flows, token checks, gated access, and onchain UX?

Or do they often turn into broader ecommerce work around storefront flow, onboarding, checkout friction, and customer journey, with Web3 sitting on top of that?

For people who have worked in these roles or hired for them, what tells you early that it’s a real Web3-heavy role and not just an ecommerce job with wallet logic added?