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  • How Do You Measure Real ROI from NFT Quest Campaigns as a Web3 Growth Manager?

    Tushar Dubey

    Tushar Dubey

    @DataChainTushar
    Updated: Nov 5, 2025
    Views: 6

    Hey everyone,
    I’m currently leading growth for an early-stage NFT project and we’ve experimented with a few community quest campaigns over the past quarter. On paper, the numbers look good — wallet sign-ups, quest completions, and Discord joins — but my founder keeps asking for “real ROI.”

    As the Growth Manager, I track wallet analytics through tools like Dune and Nansen, but I’m struggling to connect on-chain quest activity to actual user retention or trading behavior.

    Has anyone here built a reliable way to measure whether NFT quests drive lasting engagement rather than just short-term hype? Should I be tracking post-quest wallet lifetime value, secondary trading volume, or return participation in DAO votes? Would love to hear any frameworks or dashboards that help you prove that a quest campaign led to genuine community stickiness.

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