What DeFi Startups Expect from Community Managers Who Track On-Chain Engagement

I’ve been handling community growth for an early-stage NFT + DeFi project where we want to move beyond just Discord numbers. Founders now ask me to “show on-chain engagement” — but that term feels vague.

Are they expecting wallet activity reports, governance-vote data, or retention dashboards? If you’ve worked in DAO or token-based ecosystems, what concrete metrics did you track to prove that your community actually drove on-chain actions rather than just hype? Would love to learn what frameworks or tools you used.