ArtOfBlockChain
ArtOfBlockChain

  • Hey everyone,

    I’ve been writing in the blockchain space for four years and doing freelancing. (eight years total in content writing), and I’ve noticed that rates for Web3 writing are all over the place. Some people charge pennies, while others pull in thousands for a single piece. I’m trying to get a clearer picture of what’s actually standard in the industry.

    If you’re a Web3 writer, what do you typically charge (or aim for) when writing:

    • Blog posts (short vs. long-form)

    • Whitepapers (high-level vs. deep technical)

    • Technical documentation

    • Research reports

    • Thought leadership content

    And if you’ve hired Web3 writers, what kind of budgets have you worked with? Are there big differences between freelance vs. agency vs. in-house rates?

    Would love to hear from both writers and clients—what’s fair pay for high-quality work in this space?

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  • Gedion Shadrack

    Member • 1w

    My focus concerning this topic is how to secure the gigs themselves.

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  • Amanda Smith

    Member • 1w

    I've been writing in the blockchain space for years, working with clients across the US, Europe, UAE, and Asia—startups, exchanges, VCs, and research firms. One thing’s clear: Web3 writing rates are all over the place. Some clients pay top dollar, while others think a whitepaper should cost $500.

    For blog posts, US/EU clients usually pay $250–$800 per post, while in India/SEA, it’s $50–$300. High-end agencies and top-tier firms might go up to $2,000 for in-depth content. Whitepapers range from $3,000–$15,000 in the US/EU, $1,000–$5,000 in India/SEA, and $10,000+ if handled by agencies working with major crypto projects. Technical docs (API guides, GitHub repos) start at $2,000 and can go up to $10,000 per project in the West, with in-house roles paying $6,000–$12,000 per month.

    Research reports and tokenomics breakdowns typically go for $1,500–$8,000 per report in the US/EU, with firms like Messari or Delphi Digital charging $5,000–$20,000. Thought leadership and ghostwriting for founders/CEOs vary widely, but I’ve seen rates from $500 to $5,000 per piece, sometimes higher for top executives.

    Region, client type, and content complexity all play a huge role in pricing. US/EU clients generally pay more, UAE/Singapore have strong budgets, while India/SEA sees lower but growing demand. More technical content always commands higher rates—if you can break down zk-rollups or modular blockchains without sounding generic, you’ll get paid well.

    If you’re a writer, price based on expertise, not word count. If you’re hiring, good Web3 content isn’t cheap for a reason. Curious to hear what others are seeing—do these rates match your experience?

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  • Amanda Smith

    Member • 1w

    Hey Gedion, securing Web3 writing gigs comes down to positioning, networking, and proving expertise. First, build a strong portfolio—even if you haven’t landed paid gigs yet, write deep-dive blogs, technical explainers, or research pieces on Medium, Mirror, or your own site.

    Leverage LinkedIn and X (Twitter) by sharing industry insights, engaging with founders, and showcasing your work. Many Web3 projects post writing opportunities on Discord and Telegram—join communities of DAOs, DeFi protocols, and blockchain startups.

    Cold outreach also works if you research projects and offer tailored value. If you have niche expertise (DeFi, L2s, ZK tech), position yourself as a specialist rather than a generalist. Lastly, word-of-mouth is huge—delivering quality work leads to referrals and repeat clients.

    What’s been your approach so far?

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