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  • How you masure Growth in Early-Stage NFT Projects Without Vanity Metrics

    AshishS

    AshishS

    @Web3SecurityPro
    Updated: Nov 6, 2025
    Views: 4

    I’m leading growth for a small NFT project in India—art-based, not PFP. The founders want quick traction, but our Dune dashboard shows mostly speculative traffic. We’ve had 1,200 mints and 9,000 Discord joins, yet only 120 wallets actually engage post-mint.

    The team keeps asking for “Twitter numbers,” but I want to track meaningful community health. What metrics should an early-stage NFT project actually prioritize? Should I be reporting Discord engagement, repeat wallet interactions, or secondary sales?

    I’m trapped between satisfying investors who love vanity metrics vs. setting up a real growth loop. How do you convince non-technical founders that quality > quantity when you don’t have massive traction yet?

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