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  • How Should a Web3 Growth Analyst Define Real Post-Token-Launch Retention in India When DAU Drops Hard After Hype?

    Web3WandererAva

    Web3WandererAva

    @Web3Wanderer
    Updated: Nov 5, 2025
    Views: 63

    I’m a Growth Analyst for a DeFi startup focused on the Indian market, and our numbers cratered right after the token launch. DAU slid from 11k to 1.8k within six weeks, and the founders now want “real retention,” not the temporary spikes driven by campaigns.

    I’m trying to figure out which metrics actually matter in a role like this. Should I track wallet-level activity, repeat transactions, staking behavior, or something else that shows long-term user value?

    For people working in Web3 growth roles, especially in the Indian market, what retention signals do founders actually take seriously to judge long-term impact?

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  • Tushar Dubey

    @DataChainTushar • 3w

    Track retained wallets after 30 and 90 days instead of DAU. At Polygon India Hack, we monitored wallets that performed at least two on-chain actions per month. That predictive cohort saved our marketing budget by 28%. Showcasing this metric in your portfolio signals strategic thinking to recruiters.

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