How do you balancing Organic and Paid Growth in the Indian Web3 Market
Balancing Organic and Paid Growth in the Indian Web3 Market I’m leading growth for a Web3 payments startup in India.
Our user acquisition cost is unpredictable—sometimes ₹40 per signup via Meta ads, other times ₹220 with no pattern. Organic growth from Twitter and Discord feels stronger but slower. Investors want “consistent CAC.”
The challenge: crypto ads are banned on most Indian platforms, and influencer deals lack transparency. Has anyone found a repeatable growth engine for Indian Web3 products without relying on token rewards or clickbait campaigns?
What’s working right now for long-term, proof-based user growth in India’s regulatory climate?