I’m a UX designer trying to break into Web3, but I can’t tell if I’m learning the right things or just guessing
I’ve been trying to move into Web3 UX for a while now and honestly I’m a bit confused about what actually matters.
In Web2 things felt clearer — usability testing, user journeys, metrics, all that.
In Web3 it feels messier. Wallets confuse people, gas fees scare them, signing things feels risky, and half the time users don’t even know what they’re approving.
I want to work on these problems, but I’m not sure what “good” UX research even looks like here.
I keep reading about wallet UX, onboarding, trust, etc., but it’s hard to tell what’s actually useful vs just theory.
How do people in Web3 actually do UX research?
Do teams really test this stuff or is it mostly intuition and iteration?
And if you were starting today, what would you focus on first to not waste months going in the wrong direction?
Would really appreciate hearing how others approached this.